Privacy Policy

Who we are and what we collect

Binary Code Ltd, a company registered in the United Kingdom, is committed to treating your personal data with respect. This policy explains what we collect, why we collect it, and the rights you have under UK GDPR and the Data Protection Act 2018. Binary Code Ltd (referred to as "we", "us", or "our") operates LoveVilnius.com from the United Kingdom and is the data controller for any personal data collected through this site. You can reach us at privacy@lovevilnius.com.

We collect only what we need to run an independent travel guide and answer your messages. That means the contact details — name and email address — you provide when you submit a form or subscribe; anonymised usage data about pages viewed, buttons clicked, and device or browser information; and cookies, the small files that help us remember preferences and measure site performance. We don't ask for sensitive personal data, and we don't build profiles to sell.

• Contact details: name and email you provide via forms or subscriptions.
• Usage data: anonymised analytics on pages viewed, clicks and device/browser.
• Cookies: small files for preferences and performance measurement.

How we use your data and our legal bases

We use personal data to respond to messages or requests you send through our forms; to send newsletters or updates when you opt in, with an unsubscribe link in every email; to improve site content and performance through aggregated analytics; and to monitor affiliate performance, which is what keeps the site free to use.

Under UK GDPR we rely on one or more lawful bases for this processing: your consent (for newsletters, cookies beyond essentials, and contact forms); legitimate interest (to maintain security, prevent abuse, and understand content performance); and contractual necessity (if we enter into an agreement with you).

We separate cookies into essential, analytics and marketing categories. You can adjust your preferences at any time through the cookie settings link in the footer. Essential cookies remain active because the site will not function without them.

• Responding to your messages and requests.
• Sending opt-in newsletters with unsubscribe links.
• Improving content and performance via aggregated analytics.
• Monitoring affiliate performance to keep the site free.

Sharing, transfers and retention

We do not sell your personal data. We share limited information with trusted service providers who help operate the site — for example email providers, analytics tools or affiliate platforms — and they process data only on our instructions and under data-protection agreements.

If services we use transfer data outside the United Kingdom, we rely on UK adequacy regulations or Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO) to protect your information. We keep personal data only as long as necessary for the purposes outlined here, and you can request deletion of your contact information at any time — we will remove it unless we must keep it for legal obligations.

Your rights and how to contact us

Under UK GDPR you have the right to request access to the personal data we hold about you; to ask us to correct inaccurate information; to request deletion or restriction of your data; to withdraw consent at any time without affecting prior processing; to object to processing carried out on legitimate-interest grounds; and to request data portability where technically feasible.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK data-protection authority — visit ico.org.uk or call 0303 123 1113. To exercise your rights or ask privacy questions, email privacy@lovevilnius.com or use the contact form. We may update this policy to reflect changes to our practices or legal requirements; the revised version will be posted on this page with a new "Last updated" date.

• Access, correction, deletion or restriction of your data.
• Withdraw consent at any time; object to legitimate-interest processing.
• Data portability where technically feasible.
• Complaints: the ICO at ico.org.uk or 0303 123 1113.